The White City story
White City Place is West London’s creative campus. From global business leaders to cultural institutions, this is a community where innovative organisations thrive. With energetic shared spaces, lively restaurants and tree-lined avenues, this is a place built for collaboration.
The area has a rich history: turn‐of‐the‐century expositions, the 1908 Olympics and a long heritage of BBC broadcasting. As White City matures as a cultural destination, we’re transforming this influential past into a future that’s just as far-reaching.
The WCP community
A thriving community makes up White City Place’s cluster for ideas and invention; our members excel in fashion, tech, broadcasting and more. Offices for the BBC and ITV are found on the campus, alongside Net-a-Porter, Novartis and now Li & Fung.
Our neighbours here at
White City Place
The former BBC headquarters, Television Centre, have been reimagined into a mixed-development with residences.
Imperial College’s White City campus is already part operating, with more world class research facilities due to open.
Westfield opened their first London shopping centre, and recently expanded its offering to more than 2,600,000 sq ft of retail and the largest John Lewis in the UK.
White City House
A new Soho House members’ club and inn is just down the road at Television Centre, including a rooftop pool and public properties like The Allis and Electric Cinema.
One of London’s most
White City Place sits in the middle of a vast transport network. We’re served by three underground lines at two nearby stations, making all of London easily accessible.